Optimise your company mobility management through company bicycles
Company mobility management is an issue that is playing an increasingly important role for companies due to the change in mobility, the changing needs of employees and customers and in the context of efficient logistics and sustainability. However, some companies still have concerns about this topic or have not yet dealt with it in depth. Yet an individual and well thought-out mobility concept can offer significant advantages.
Advantages at a glance
- Cost reduction and efficient use of resources, space savings
- Optimisation of operational processes, times and logistical workflows
- Improved health and employee satisfaction
- Image enhancement as a sustainable company
Cargo bikes in company mobility management
Businesses should aim to make their mobility and logistics as efficient as possible. In this context, cargo bikes such as those offered by VSC.Bike are a useful option. Let's assume, for example, that a company has a relatively extensive premises and is located in a business park in the neighbourhood of other companies. Many of them are partners, so there are always small deliveries to be made or things to be picked up or discussed. Up to now, both the routes on the company premises and the regular visits to neighbouring companies were handled by company cars or on foot. But on foot, colleagues often have to travel too long or can hardly transport anything. The company cars, on the other hand, consume fuel, cause relevant maintenance and servicing costs and they require space: according to figures from the Federal Environment Agency, the construction of a parking space or underground car park costs companies an average of between 1,500 and 25,000 euros. Based on these facts, the company took a closer look at the topic of mobility management and discovered company bicycles as an alternative.
Cargo bikes for short distances and easy transportation
The cargo bike solution seems promising. So the company initiates a test phase. It turns out: Company bicycles are indeed practical for the company's own mobility management. Especially for the routes in the depot, the bikes are more efficient and economical than company cars. The employees are still faster than on foot, and some of them can even ride to the production hall. In addition, small transports can be handled without any problems. The extra exercise and fresh air for the team are also relevant factors.
Prepare infrastructure and corporate culture
Of course, company bikes also have to be maintained and need appropriate storage facilities. In addition, the routes, safety concept and infrastructure on site should be made suitable for cycling. A certain amount of persuasion among the employees is also necessary. But the management in our example did its homework: needs and goals were precisely formulated, a reliable supplier and an individual solution were found, the bikes were tested over a period of four weeks, bike racks and cycle paths were set up, regulations and processes were adapted - and above all: the introduction of the company bikes was communicated from the very beginning. The management was enthusiastic about the idea and quickly got the team and the public on board.
Company mobility - the future is in the mix
Company and cargo bicycles can be an important element of company mobility and logistics. The mix of means of transport should always be based on concrete needs. This varies from company to company and is constantly changing. The introduction of company bicycles can therefore take place individually - successively or immediately on a large scale. After the changeover, the company should constantly monitor the effectiveness of its mobility concept and improve it if necessary. Management can set a good example in the change: Where it is useful, simply get on the company bike yourself.
Six steps to modern mobility:
- Check the current state: Analyse needs and goals, identify existing resources, outline initial solutions. And: Find out the attitude of the staff towards new approaches.
- Research concrete solutions such as e-bikes, identify and compare providers, check financing and public funding options.
- Develop an individual strategy, plan detailed implementation, approach partners, communicate with employees and key stakeholders.
- Put the bikes through their paces in a four-week test.
- Adapt conditions on site, introduce cargo bikes, accompany the changes consistently in communication.
- Continuous monitoring and, if necessary, readjustment of the measure
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